Welcome to our hub for partner guidelines and assets. We want to make
it easy for you to integrate Kintsugi Hope in your advertising while
respecting our brand and legal/licensing restrictions.
We are very proud of our logo, and we require that you follow
these guidelines to ensure it always looks its best. Our
logo is the combination of a simple and modern wordmark and
icon with the tagline.
In cases when the Kintsugi Hope brand has already been
established we simply use the logo on its own. While the
logo can exist without the tagline, the tagline should never
exist without the icon.
The Kintsugi Hope gold logo, pictured top left, is our primary
logo colourway, and it should only be used with Black,
White, and non-duotoned photography.
Please note: The Kintsugi Hope gold logo should only be used
on a black or white background, for any other background you
should use a monochrome logo.
The logo and the icon's exclusion zone is equal to the height 'H' in 'Kintsugi Hope' (marked as × in the diagram).
Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application.
The Kintsugi Hope logo should never be smaller than 100px in digital or 10 mm in print.
It is important that the appearance of the logo remains
consistent. The logo should not be misinterpreted, modified,
or added to. No attempt should be made to alter the logo in
any way. Its orientation, colour and composition should
remain as indicated in this document — there are no
Do not change the colour or tone from the original
Kintsugi Hope gold gradient.
Do not resolve the logo in two different colours.
Do not rotate the logo.
Do not distort or warp the logo in any way.
Do not outline or create a keyline around the logo.
Do not separate out the icon and the wordmark.
Do not remove the icon.
Do not change the typeface nor recreate or manipulate the wordmark and the icon.
R218 G194 B62
C0 M11 Y72 K15
R255 G255 B255
C0 M0 Y0 K0
R9 G9 B9
C0 M0 Y0 K91
*Note that this gold is different from the gold
gradient we use on the Kintsugi Hope logo, which we call
'Kintsugi Hope gradient'. The gold featured
above is optimized for accessibility and legibility. The
'Kintsugi Hope gradient' is only intended to be used with the
official Kintsugi Hope logo.
If you are having trouble with anything in this guide, you are
missing brand elements from the brand package, or you are
unsure if your communication best represents the Kintsugi Hope
brand, please contact me at firstname.lastname@example.org